Tag Archives: customers

HAS BUSINESS LOST THE HUMAN TOUCH IN CUSTOMER EXPERIENCE?

I well remember the time Banks in South Africa centralized the granting of credit and mothballed Bank Managers. This was aggravated with the introduction of ATM’s which, although it provided quick access to cash, further succeeded in distancing the customers from their Banks of choice. The personal relationship changed from the warmth of working with […]

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STRATEGY – Core Concepts and Analytical Approaches

What Do We Mean by “Strategy”? A company’s strategy is defined by the specific market positioning, competitive moves, and business approaches that form management’s answer to “What’s our plan for running the company and producing good results?” A strategy represents managerial commitment to undertake one set of actions rather than another in an effort to […]

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